Wholesome

Digital Marketing, Web Design
Journalism 411, a multimedia design course I was enrolled in this semester, focused on the visual communication and graphic design in multimedia contexts. I was able to expand my skills in the Adobe Creative Suite by branding a variety of materials for different fictitious clients, using different techniques to relay creative messages through print and digital media. Over the course of the semester, I had to establish a business and create a series of communications. I established Wholesome, an alternative medicine business that focuses on health and well-being. I choose to brand Wholesome with simple and clean designs, just as our products utilize clean ingredients and natural services. Below are designs for a logo, business suite, postcard and social media banners and icons.
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Openings

Openings

Web Design
In my Journalism 202 class, each lab was tasked with creating a new mobile application to solve a problem in the UW-Madison community. We created Openings, a “one-stop job shop” operating on an easy-to-use platform that provides students the opportunity to connect with employers in the Madison area and secure a job, ranging from internships, part-time jobs, or “quick cash.” My role in this project was to develop the visual identity including logo and color scheme, create a WordPress site to hold all content created for the project including architecture, navigation, design and usability, and wireframe sketches of the mobile app. At the end of the semester, we pitched our app to a panel of experts and competed against the other lab groups in the class. We won the award…
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Nature’s Marketplace

Nature’s Marketplace

Web Design
In my Journalism 202 class, I had the opportunity to create content surrounding the topic of veganism in the Madison Community and design a cohesive website for the public. I interviewed numerous sources and created unique story angles to give a broad idea of the topic for  viewers of the website, which features two informative articles, an audio story, a video story, and alternative story forms such as an infographic and Storify.  
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Wholesome

Wholesome

Web Design
Over the course of the semester, I had to establish a personal business and create a series of communications tailored for health product consumers. I established Wholesome, an alternative medicine business that focuses on health and well-being. I choose to brand Wholesome with simple and clean designs, just as our products utilize clean ingredients and natural services. Below are designs for a logo, business suite, postcard and social media banners and icons.
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