Another project I worked on collaboratively was the rebranding of UW-Madison’s Latin American, Caribbean and Iberian Studies Program. My teammates and I were given the task of redesigning the current logo and creating more promotional materials for the program.
Overall, we wanted to give the LACIS program a fun look while still aligning with the UW-Madison brand. We updated the logo and created a mosaic out of the words LACIS to show the cultural history rooted behind the program. Each of the mosaic tiles fit together to create unity, representing how the diverse members of LACIS come together from around the world to work towards a common goal of research, knowledge, and human understanding. This logo is incorporated into all of the promotional materials to create a brand language that will become recognizable and communicate professionalism.