Lucky Charms Campaign Proposal

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Throughout the semester in Journalism 345, our class was divided in agencies, each responsible from developing and designing a campaign booklet for our client, Lucky Charms. In Hyper Media, my agency, I was the Public Relations and Promotions Director, where I was responsible for analyzing public opinion by monitoring the brand’s press coverage and planning promotions to generate press coverage by implementing publicity programs on social media. I also conducted research to determine primary and secondary markets, along with planning a budget for public campaigns, maintaining relations with the media, and drafting press releases for the media.