Journalism 411, a multimedia design course I was enrolled in this semester, focused on the visual communication and graphic design in multimedia contexts. I was able to expand my skills in the Adobe Creative Suite by branding a variety of materials for different fictitious clients, using different techniques to relay creative messages through print and digital media.
Over the course of the semester, I had to establish a business and create a series of communications. I established Wholesome, an alternative medicine business that focuses on health and well-being. I choose to brand Wholesome with simple and clean designs, just as our products utilize clean ingredients and natural services. Below are designs for a logo, business suite, postcard and social media banners and icons.